What is Phorm?
Phorm is some of the latest technology that is used to monitor internet activity. It tracks a users activity, the sites they view, and then builds up a profile of an individual. This is done for marketing purposes, so that the company can then send targeted adverts to the user.
While some users may want this service, it is not a choice. If a customers ISP has this service, then the users data will automatically be routed to Phorm and their web habits tracked and profiled.