Data Retention: Google

Google is to cut the length of time it holds users’ personal search data.

The move comes in response to a data protection group that wrote to the firm questioning its privacy policies. The European advisory body, called Article 29, said Google’s current data retention practices could be breaking European privacy laws.

The search giant has said it will now keep personally identifiable search data for 18 months rather than the previous period of 18 to 24 months.



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