Phones used to track shoppers

The company Path Intelligence is now producing technology to allow people to be tracked around building –

Path Intelligence provides FootPath™, the only automated measurement technology that can continuously monitor the path that your shoppers or passengers take”

By installing receivers around a shopping center the company can pick up communication between handsets and base stations, enabling them to track shoppers to within a metre or two – enough to spot the order in which shops are visited. Two UK shopping centers are already using the technology, with three more deploying in the next few months.


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