Phones used to track shoppers

The company Path Intelligence is now producing technology to allow people to be tracked around building –

Path Intelligence provides FootPath™, the only automated measurement technology that can continuously monitor the path that your shoppers or passengers take”

By installing receivers around a shopping center the company can pick up communication between handsets and base stations, enabling them to track shoppers to within a metre or two – enough to spot the order in which shops are visited. Two UK shopping centers are already using the technology, with three more deploying in the next few months.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


Get every new post delivered to your Inbox.

Join 36 other followers

%d bloggers like this: