The ISBA ( Incorporated Society of British Advertiser) complained that the Data Protection Act (DPA) will stop the junk mailers – the people who send out millions of junk mail adverts every year (the industry name for it is direct mail) – from doing their job
Updates to the Data Protection Act means that the marketing people can no longer use the electoral register as means to mail out huge volumes of junk mail/marketing material.
With no hint of irony the ISBA stated that the electoral register allows to the marketing companies to be environmentally friendly. As it allows them to “target people” (rather than empty address), and if they can no longer use the electoral register they may get a few wrong houses.
It should go without saying that sending out millions of unwanted letters with a very low success rate(1% to 2%) is not the most environmentally friendly method of advertising in the world.
Should you want to avoid junk mail here are some tips