Data Privacy: FTC Guidelines

The Federal Trade Commission (FTC) has issued revised guidelines on how online advertisers should protect consumers’ privacy when collecting information about their web activities.

The guidelines were originally proposed in December 2007, as self-regulatory principles for organizations such as Google, AT&T, Facebook, or eBay.

Under the revised guidelines issued Thursday, the FTC calls for every website to have a clear statement that data is being collected. It says consumers should be allowed to choose whether to have information collected, and when data collection occurs outside the traditional website context, companies should develop alternative methods of disclosure.

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